About This Project

The brief: Add some quality seafood imagery to popular & delicious fish burger products.

 

The context: Norwegian leading seafood manufacturer LOFOTEN commissioned Oslo based brand experts Strømme Throndsen Design with a makover for the “Fiskeburger” packaging.

 

What I did: Creating various typical sea fish icons like kelp and starfish, then composing all elements into a certain elegant flow, following the given space within the “80” sign. The client demanded the depiction of recocnizable, actual atlantic fish species instead of slightly abstract fish icons. So I really had to study a bit how those fishes really look like in order to make it right.

 

Design & Concept: Strømme Throndsen Design

Category
ON-PACK ICONS