The brief: Redrawing & modernisation of the iconic Lyons “Nippy” teashop waitress.
The context: The first Lyons teashop opened in the year 1894 in Picadilly, by 1940 there were about 250 shops throughout the country and in the 1950`s, Lyons began marketing attractively packaged cakes for sale through grocery outlets. Begin of 2012, the London based creative brand strategists Jones Knowles Ritchie rediscovered and celebrated the brand`s rich heritage, creating a range of fresh, contemporary cake packagings for client Premier Foods.
What I did: Create a slightly “Retro” looking, open and friendly looking Nippy waitress. Limited to two colours, creating some plasticy and to add a reference to some elements of her old uniform.
Branding/concept: Jones Knowles Ritchie