About This Project

The brief: New identity icon for southern germany based basketball club.

 

The context: The brand experts of agency Nitribitt asked for my assistance while working on the “MHP Riesen” teams new identity. “Riesen” refers to the german word for “Giants”, whereas MHP names the main sponsor, a Porsche owned Automotive management consult company. The team plays in the the german highest league, the Beko BBL, homebase is the MHP-Arena in the city center of Ludwigsburg.

 

What I did: My task was the development of a players figure with a basketball, crafted in a reduced iconic style, containing the new CI tones yellow and black. A degree of simplification was required , in order to make the icon recognizable & printable for all sorts of fan related products.

 

Branding&concept: Nitribitt

Category
INSTITUTIONAL ICONS