A Christmas Survival Kit by Santa !


Project: The designers of the brand strategists company Pahnke approached me to create a range of festive illustrations, drawn in a traditional style, for a seasonal Christmas chocolate package.  Merci is known as Europe’s famous gift-giving chocolate, offered in the form of bars, individually wrapped in gold and containing a fine selection of the most popular chocolate variations.
The choice of colours such as Magenta, Red and Gold gave the whole composition the proper festive mood, highlighted by embossing parts of the packaging front side, to add the right degree of high-quality touch and feel.

Brand:  August Storck KG is the German-speaking region’s leading manufacturer of candy and confectionery and is also one of the world’s major candy companies. August Storck was founded in 1903 as the Werther’s Sugar Confectionery Factory.Storck had increasingly been targeting the overseas market, especially the Middle East and Asian Pacific regions.

Creative direction: All conceptual ideas/packaging design by Pahnke Markenmacherei, Hamburg