It's a new logo again...!

Project:
Müller’s Mühle is redesigning its entire product range packaging since 2021. I was asked to create a modernized version of the slightly outdated brand icon.
The depiction of the walking miller, with a sack of flour on his back, wearing a white apron and a red hat, was redone several times over the past decades and needed a refresh.

Brand:
Müller’s Mühle, under the roof of “GoodMills Deutschland”, is a leading food company in Germany, where it manufactures, distributes and sells a range of leguminous seeds and flour products. Müller’s Mühle is dating back to 1893 and is since delivering to a range of retailers and clients in the European food industry.

Creative direction & packaging design:
SERVICEPLAN, Hamburg

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