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The brief: Exploration of a new identity logo for the Barnsley Museums & Heritage Trust.


The context: Branding experts from LedgardJepson, also responsable in designing the successfull corporate identity makover for the Birmingham Museum, asked me for some explorations on a falcon. The Trust has been established as a fundraising body for Barnsley Museums. The main objective of the organisation is to raise money to support the wonderful venues, collections and the activities and programmes run by the service.


What I did: Creating a falcon with a lock. The falcon is related to the Barnsley history, the lock stands for a strong and trustworthy appearance. Challenge was to balance out a strong standing falcon, but with enough dynamic and drama in the wing movement.


Branding & concept: Ledgard Jepson, Leeds

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