info@albertmorell.com +49 1590 64 00 847

Cricket League

The brief:  To create a Cricket brand identity visual.

The context: In 2017, the Pakistan OPI Sports DMCC, in partnership with the UAEmirates Cricket league, founded a new cricket league franchise addition to theelite global cricket landscape. UK based specialist Designroom Sport called me toexplore and craft the iconic UAET20X brand visual.

What I did: My challenge was all about shaping the UAET20X letter elements in a slightly elegant, arabic styled flow, in order to emphasize the dynamic, young and joyful spirit of this event. Main goal was to add uniqueness and value to the brand,in helping it to stand out.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from - Youtube
Consent to display content from - Vimeo
Google Maps
Consent to display content from - Google