The brief: To create a Cricket brand identity visual.
The context: In 2017, the Pakistan OPI Sports DMCC, in partnership with the UAEmirates Cricket league, founded a new cricket league franchise addition to theelite global cricket landscape. UK based specialist Designroom Sport called me toexplore and craft the iconic UAET20X brand visual.
What I did: My challenge was all about shaping the UAET20X letter elements in a slightly elegant, arabic styled flow, in order to emphasize the dynamic, young and joyful spirit of this event. Main goal was to add uniqueness and value to the brand,in helping it to stand out.