LYONS

The brief:  Redrawing & modernisation of the iconic Lyons „Nippy“ teashop waitress.

The context: The first Lyons teashop opened in the year 1894 in Picadilly, by 1940 there were about 250 shops throughout the country and in the 1950`s, Lyons began marketing attractively packaged cakes for sale through grocery outlets.Begin of 2012, the London based creative brand strategists Jones Knowles Ritchie rediscovered and celebrated the brand`s rich heritage, creating a range of fresh, contemporary cake packagings for client Premier Foods.

What I did: Create a open and friendly looking Nippy waitress. Limited to 2 colours, adding some plasticy and a reference to some elements of her old uniform.