MARS Galaxy confectionery

The brief:  To create a range of individualised, seasonal On-Pack illustrations.

The context: London based branding experts Elmwood worked on the redesign of various Galaxy chocolate packagings for their client, global confectionery & foods leader Mars Inc.New ideas were developed for a variety of seasonal festive-themed packaging designs, as well as for the Galaxy International Travel Retail product range. Besides the festive Christmas and Easter theme, special Eid-themed Arabic elements needed to be crafted for the Galaxy Jewels special-edition casket, aimed for the Middle East market during the Ramadan season.

 What I did: The main goal for this project was, to create kind of „magical swooshes“, containing a harmonious array of specific festive symbols. For each On-Pack layout, individually crafted illustrations were required. My focus was about finding the right balance and precision, to bring all elements together, in order to create an easy dynamic flow. Good printability was also key, especially to avoid filled-in areas.