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The brief: Redrawing of iconic polar bear key visual


The context: The URSA/Grupo Uralita is Europe`s leading thermal insulation brand with a vast array of special products. The Germany based creative brand strategists at Peter Schmidt Group/BBDO were responsable for the makeover. Unhappy with the rather grim look and closed and frozen body posture shown in the old icon, they called me to do some optimizations.


What I did: Main focus while redrawing this icon was about to add impact & modernity whilst giving the bears a friendlier and more outgoing appearance.


Concept & branding: Peter Schmidt Group BBDO

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