The brief: To create a promotional icon for a high-end residential property development.
The context: As a specialist for the brokerage of high-end properties in the world’s most beautiful locations, German real estate agency Engel & Völkers has made a name for itself over the past decades, both in Germany and abroad. In collaboration with property developer EPOS and the architect’s office Siemer Kramer, a large residential project was planned and accomplished in 2016. The prestigious residences are situated in one of Germanys most sought after residential areas, right in front of Hamburg inner-city lake, the Alster. Hamburg based brand design specialist Marius Fahrner, commissioned with the work for the brand image and promotional campaign, asked for my assistance in creating a theme related brand icon. Besides living in a vibrant inner city residential area, close to various cultural facilities, easy access to world-class shopping and ideal proximity to the airport, one of the main selling points for this prestigious project is the Alster lake view. All residential objects were sold out quickly.
What I did: The sailing boat is a daily view and key symbol of the Alster lake and was the initial idea to start. I aimed to craft a classy icon in a light, delicate and sophisticated manner, using very fine linedrawings, characterising the wind, the motion and the ease of sailing.