About This Project

The brief: To create a brand icon.
 

The context: One of the top award winning brand & corporate design agencies in the UK commissioned me to help with some exploratory rounds in crafting an idealised portrait of a famous British Businessman and founder who lived in the 19th century. The final result of my artworks were not used later, due to a change in the overall design direction, yet I like to share this work as a fine example of my craftsmanship.

 

What I did: The challenge here was to create an idealised, simplified portrait of the Gentleman, who had a confident, committed and driven personality, a person that was proud of his achievments and had impeccable style. The intention of the portrait, placed in a frame, was to capture his human qualities and to allow an emotional connection to the brand. It had to work well in print, to be reproduced in small size on packaging.

Category
BRAND & CORPORATE