About This Project

The brief: Development of new identity icon.


The context: Hamburg based brand & media communication agency Pepperzak needed a new identity visual and choose a weatherproofed, strong captain would be a perfect symbol.


What I did: This is one of my first identity icons ever. I created a proud, modern version of a captain, sailing through the daily storm of business, wearing a tie. The icon also refers to the upward northerners spirit of the people in the Hanseatic city of Hamburg, which is a traditional city of port and commerce, close to the sea and frequently blessed by rain and wind.