About This Project

The brief: Develop a brand identity logo.


The context: A expert and owner of a Expeditions and Sea Cruises Consultancy required my help to work on a new brand identity icon. Offering specialised services, support and advice in the field of Cruise ship and adventure travels.


What I did: Dealing with exotic destinations ranging from the tropics to the arctic, the client asked for a universal logo, depicting the diversity of the nature, including landscapes and elements of seafaring. After a careful consideration, the client finally choose a very reduced version. I prefer to show this detailed, rejected version here, because it always has been a personal favourite of mine.