About This Project

The brief: Create a range of individual, seasonal themed on-pack illustrations.


The context: London based branding powerhouse Elmwood worked on the redesign of some Galaxy chocolate packagings for their client, global confectionery & foods leader Mars Inc.
Some new ideas were developed for a variety of seasonal festive themed designs, as well as for the Galaxy international travel retail product range.


What I did: The main goal for this project was, to create kind of „magical swooshes“ illustrations, filled with a dense array of detailed items. For each different on-pack layout, individual crafted illustrations were required. My challenge was all about finding the right balance, to bring all little elements together, in order to create a playful flow, without looking too dense or overfilled.