About This Project

The brief: New identity icon for fish restaurant.


The context:  The design experts of strategic brand studio Redrabbit hired me in order to create the illustrated key visual for Hamburg based gourmet restaurant Seven Oceans. Situated right on top of a newly built shopping mall in the city centre, customers can enjoy the fine dining restaurant, a sushi bar as well as a separated cigar lounge. Only recently, the young chef and his team earned a first Michelin Star and received good rankings in the Gault Millau Restaurant Guide.


 What I did: My challenge on this project was to draw a jumping fish with lots of detail in a classic and recognizable illustration style. The agency first designed the bold typeface with the restaurants name, so I had to take care my fish illustration would blend in perfectly.