About This Project

The brief: To redraw a Bear head.


The context: German brand specialist justblue asked for my assistance to redraw a bear head for the relaunch of the popular Bärenmet Liqueur brand. The previous packaging design had proven to appear a bit too naive/childish. The design-team looked for another solution, in order to underline the products premium brand identity and traditional.


What I did: I was asked to focus on creating a traditional linedrawing, depicting the full frontal head of a strong and confident looking bear. My challenge was to balance out the right degree of detail, to enable small size printability on the bottle labelling.