About This Project

The brief: To modernize a rooster logo.


The context: In 2018, the London based brand specialists at checklankindleysides commissioned me to revamp the old rooster logo for the brand identity relaunch of UK’s number 1 kitchen and joinery supplier Howdens.


What I did: The design-team asked me to reshape and modernize the old and slightly unattractive Howdens rooster illustration. I aimed to give him a proud look and bold stance, adding playful feather details and create a shape that harmonizes with the look and feel of the new Howdens typeface.