The brief: Re-drawing of a distinctive, signature trademark for wine estate.
The context: With over 800 years of winegrowing history, still family owned since 1811 and with a stellar international reputation for producing premium, award-winning wines, the southern German Karthäuserhof wine estate is among the founding estates of the VDP, the world’s oldest winegrower’s associations. Only a few commercial brands and entities in the world can claim such a long and distinguished history. So the pleasure to work on their old signature crest was clearly on my side when asked by brand & communication agency JUNG in the summer of 2017.
What I did: During the process of the major brand rejuvenation for the wine estate, the necessity to revamp the weathered and worn out wine label artwork was required.
Workwise, that meant less to be a creative design challenge, yet more a „renovation“ project. Main goal: Keep it like it is, but craft all crest details to be clearly identifiable, recognizable
and fine for printability. Focus was laid on maintaining a line-drawing style with accuracy and precision in detail.