About This Project

The brief: New identity icon charity organisation.


The context:  This germany based charitable organisation is already working since over 30 years, with a focus in helping and supporting woman and their family in India. They are organizing funds in order to provide healthcare, housing and educational services for a number of rural communities and villages.


 What I did: Charity founders, the Reimers family, asked me to create a new corporate icon, referring to all those women in India who carry heavy burdens on their shoulders.