About This Project

The brief:  On-Pack illustrations for range of ciders.


The context: London based brand experts Parker Williams were commissioned to create a line of bottle labels for the Tesco finest ciders range.


What I did: In order to add to their carefully crafted layouts, the design team asked me to create a family of individual woodcut-style illustrations. Each one of them pick up on aspects of individual stories like the bull who roams the apple orchards supplying the Hereford brew, the local bees that pollenate the apple trees used for Somerset cider.