About This Project

The brief: To create a Cricket brand visual.


The context: In 2017, the Pakistan OPI Sports DMCC, in partnership with the UA Emirates Cricket league, founded a new cricket league franchise addition to the elite global cricket landscape. UK based specialist Designroom Sport called me to explore and craft the iconic UAET20X brand visual.


What I did: My challenge was all about shaping the UAET20X letter elements in a slightly elegant, arabic styled flow, in order to emphasize the dynamic, young and joyful spirit of this event. Main goal was to add uniqueness and value to the brand, in helping it to stand out.