About This Project

The brief: Exploration for on-pack key visual.


The context: In 2010, a design team at DesignBridge/Amsterdam worked intensivly on exploring new design routes for the relaunch of a well known food product by client Unilever. One of these chosen routes was the “father&son” theme.


What I did: My challenge was to create a sort of elegant, reduced linedrawing looking like a snapshot with a father lifting up his son.  Main objective was to express a joyful spirit, within a family context.


Brand & concept: Designbridge Amsterdam