About This Project

The brief: Modernization of Norwegian brand key visual.


The context: “Vossafar” is a true traditional “nordisk” meat product and a brand with history, dating back to 1937. In order to modernize the previously used illustration (based on the fairytale figure “Huldra”) branding experts from GRID/Oslo asked me to provide a more playful, feminine and friendly version.


What I did: My main challenge was the allover reduction of details in the traditional folk-costume called “Vossabunad”, as well as to adjust her body posture in a balanced way to match with the redesigned Vossafar typeface. Another must was to tone down the shapes and curves of her very special hairdo.