Project:
It was my pleasure to be tasked with creating a family of illustrative design elements, for a range of ten new gourmet sauces. All ornamental parts had to fit within the label layout frame, adapting around the typo and be eye-catching. The aim was to differentiate each exotic flavour theme while maintaining an overall continuity with the illustration’s look and feel.
Brand:
Thomy is a mustard, mayonnaise, sauces and dressings brand Launched in 1930, was acquired by Nestlé in 1971 and is a trusted household name in Switzerland and Germany.
Use:
Sauce bottle/neckbottle labels for the product launch in 2020, all media.
Creative direction:
TaxiStudio, Bristol