GAISBOCK
Swiss skincare!
BERG & KRAFT is a Swiss company, that produces sustainable natural and useful quality products for everyday use – for the well-being of body, mind and soul.
They asked me to create the logo of a Capricorn „Gentleman“ for use on their new men’s skincare and fragrance range called „GAISBOCK“. Thanks for this fun project!
More information: www.bergundkraft.com/gaisbock/ #artdirectress
KAISER-NATRON
My first redraw since 100 years became an Award winner!
I am very excited to share that one of my illustrations helped to pick up two awards for „Excellence in „Brand Strategy and Creation“ and for „Brand Design/Product Brand“.
My happy clients, Hamburg based brand consultants SOULMATES have been recognized for their successful rebranding and modernization of one of Germany’s oldest household brands, KAISER-NATRON.
The brand is known to many for it’s healing effects. It is used in detoxification and healthy cooking, as well as for hygiene and beauty. The environmentally friendly home remedy baking soda (sodium bicarbonate) replaces numerous commercially available products at a reasonable price. In the household, the non-toxic baking soda is used, among other things, as an all-purpose cleaner, in the kitchen as a raising agent, in cosmetics for vitalization.
Congratulations to the SOULMATES design team!
You can see the Award details here: https://www.german-brand-award.com/preistraeger/galerie/detail/40970-kaiser-natronr-marken-und-produktrelaunch
VAILLANT GROUP
Keep calm and hop on !
Project:The Munich based brand identity design consultants at „Zeichen & Wunder“ are responsible for the branding of the VAILLANT GROUP, Germany’s leading company for producing high-efficiency solutions in heating, energy-saving ventilation and air conditioning technology.
They asked me to assist with the rejuvenation of the iconic and beloved Vaillant Rabbit brand logo, which have been redesigned various times since the first „Rabbit in an egg“ draft of 1899.
It was a pleasure to join the Z&W design-team and be trusted in helping to refine and slightly simplify details of the Rabbit’s face shape and form. The focus was to maintain the open and friendly facial expression, without losing a degree of similarity to the previous logo version. And finally, to get rid of the 3-D look for good.
Use: One major technical factor to consider was, to create one single version of the logo, for a unified use in various printing techniques, such as chrome electroforming, steel embossing, laser engraving and digital print on lacquered casings, for a multitude of Vaillant products and packagings.
All conceptual ideas/overall brand identity design by Zeichen & Wunder
AUNT BESSIE’S
Aunt Bessie’s unveils new packaging and logo!
Project:
Aunt Bessie’s has redesigned its entire portfolio with a new look to better appeal to the modern-day shopper. I rejuvenated the old illustrative Aunt Bessie’s version just slightly while keeping her appearance friendly and familiar. The updated logo supports the brand’s ethos of providing ‘food as it should be’.
Brand:
Aunt Bessie’s, by Nomad Food, is a leading frozen food company in the United Kingdom where it manufactures, distributes and sells a range of branded frozen food products.
Use:
Brand identity, product launch in 2020, packaging, all media.
Creative direction:
Parker Williams, London
THOMY
Summer is here, and it's BBQ season again!
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