KAISER-NATRON
My first redraw since 100 years became an Award winner!
I am very excited to share that one of my illustrations helped to pick up two awards for „Excellence in „Brand Strategy and Creation“ and for „Brand Design/Product Brand“.
My happy clients, Hamburg based brand consultants SOULMATES have been recognized for their successful rebranding and modernization of one of Germany’s oldest household brands, KAISER-NATRON.
The brand is known to many for it’s healing effects. It is used in detoxification and healthy cooking, as well as for hygiene and beauty. The environmentally friendly home remedy baking soda (sodium bicarbonate) replaces numerous commercially available products at a reasonable price. In the household, the non-toxic baking soda is used, among other things, as an all-purpose cleaner, in the kitchen as a raising agent, in cosmetics for vitalization.
Congratulations to the SOULMATES design team!
You can see the Award details here: https://www.german-brand-award.com/preistraeger/galerie/detail/40970-kaiser-natronr-marken-und-produktrelaunch
