Project:
Reinterpretation of a traditional Bavarian beer garden illustration for a popular beer brand relaunch. The client directed me to recreate the previous beer garden scene from the 1990ies, to appear like a folkloristic vintage original, with a slight woodcut or etching feel to it. I had to create two versions, each for separate packaging implementations.

Brand:
Paulaner is a German brewery, established in 1634 in Munich by the Minim friars of the Neudeck ob der Au cloister,
and is one of the six breweries who provide beer for Oktoberfest, the German beer festival dating from 1810.
Paulaner ranks number six among Germany’s best selling beers.

Use:
Paulaner Weißbier bottles and beercan labels and packaging, all media.

Creative direction:
Higgins Design, Hamburg

Project:
I was asked to create four illustrations in a simplified graphic vintage style, framed by a stamp shaped layout. The aim was to cause associations to a world of classic and luxurious travel, from urban destinations to the mountains and beaches. The four travel motifs found their way into the seasonal holiday gifts catalogue, on various store decorative items and Loro Piana store window displays.

Brand:
Loro Piana/LVMH is an Italian fabrics and clothing company specializing in high-end, luxury cashmere and wool products.

Use:
European seasonal Winter campaign 2019, store decoration, store window decoration, catalogue print and multimedia, various accessories and clothing items.

Creative direction:
Checklandkindleysides, London