Thinking about retirement?

Bethesda Alterszentrum AG is a supra-regional association in the field of housing, care and nursing for the elderly, which is a non-profit. They operate various retirement and care facilities in German-speaking Switzerland. Beside the use of classic photography, some additional illustrations were requested for the overall brand relaunch.

The challenge:
I was asked to visually highlight three different service divisions. These should work in one very simplified continuous dashed line, working fine for print, as well as to be displayed each as animated illustration on the rejuvenated Bethesda – website.

Creative concept/art direction: TATIN Design Enterprises GmbH, Basel Switzerland

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