Aunt Bessie’s unveils new packaging and logo!

Aunt Bessie’s has redesigned its entire portfolio with a new look to better appeal to the modern-day shopper. I rejuvenated the old illustrative Aunt Bessie’s version just slightly while keeping her appearance friendly and familiar. The updated logo supports the brand’s ethos of providing ‘food as it should be’.

Aunt Bessie’s, by Nomad Food, is a leading frozen food company in the United Kingdom where it manufactures, distributes and sells a range of branded frozen food products.

Brand identity, product launch in 2020, packaging, all media.

Creative direction:
Parker Williams, London