This was a fun project, commissioned by Gauge Branding, a Chicago-based wine industry brand design strategist.
They asked me to recraft and vectorize the existing, low-res pixel-based “Spring Mountain” wine estate logo.
The goal was to create a new version with improved usability, while maintaining the gold/metal look & feel as closely as possible.
Napa’s renowned Spring Mountain winery has a rich history, founded in the late 1800s, with a string of notable former owners, including Swiss banker Jacob Safra.
The location served as the backdrop for the popular TV show “Falcon Crest” in the 1980s.
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