O'zapft is!

Selected by PAULANER, one of Munich’s six traditional Oktoberfest breweries, to illustrate the official visual theme for this year’s Oktoberfest Bier campaign.

The goal was to capture the authentic, vibrant spirit of the world’s largest Volksfest while honoring Paulaner’s deep-rooted Bavarian heritage.

More info: www.paulaner.de
Creative direction/branding: www.markenhouse.net

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