This lovely collaboration was about the refresh of the „Chui“ Leopard icon for one of East Africa’s most popular beer brands, Serengeti.
UK based brand specialists Marks asked me to recraft the Leopard brand icon in a dynamic diagonal design to convey energy and movement, aiming to modernize its image while celebrating Tanzanian pride and optimism.
The new leopard icon is central to the design, embodying strength, agility, and dignity, while maintaining the unique brand heritage and symbolizing Serengeti’s future-focused direction.
All Branding by MARKS, London for East African Breweries PLC/Diageo
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